Privacy Policy

Last updated: 3 November 2025

1. Introduction

Wisdom Chiropractic ("we", "us", or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Data Controller:
Wisdom Chiropractic
Scrivens Yard, Castle Ashby
Northampton NN7 1LF
Email: info@wisdom.clinic
Phone: 01604 969135

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

Book an appointment
Register as a patient
Contact us via email, phone, or our website
Subscribe to our newsletter or communications
Fill out forms on our website

This information may include:

Name and contact details (address, email, phone number)
Date of birth and age
Medical history and health information
Payment and billing information
Emergency contact information
Any other information relevant to your treatment

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing actions, including:

IP address and browser type
Operating system and device information
Pages visited and time spent on pages
Referring website addresses
Click patterns and website navigation

3. How We Use Your Information

We use the information we collect for the following purposes:

To provide healthcare services: To deliver chiropractic care and sports massage treatments
To manage appointments: To schedule, confirm, and send reminders for appointments
To maintain patient records: To keep accurate clinical records as required by professional regulations
To process payments: To handle billing and payment transactions
To communicate with you: To respond to inquiries and provide customer service
To improve our services: To analyze usage patterns and enhance our website and services
To comply with legal obligations: To meet regulatory and professional requirements
To send marketing communications: With your consent, to send newsletters and promotional materials (you can opt out at any time)

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal information based on the following legal grounds:

Consent: You have given clear consent for us to process your personal data for a specific purpose
Contract: Processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract
Legal obligation: Processing is necessary for us to comply with professional and legal obligations
Vital interests: Processing is necessary to protect someone's life
Legitimate interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect your personal data which overrides those legitimate interests

5. Cookies and Tracking Technologies

5.1 What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

5.2 Types of Cookies We Use

Essential Cookies: These cookies are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas.

Analytics Cookies: We use Google Analytics to understand how visitors interact with our website. These cookies collect information about:

Number of visitors and how they found our site
Pages visited and time spent on each page
Any errors encountered
General location (country/city level only)

Google Analytics data is anonymized and does not identify individual users. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Functional Cookies: These cookies enable enhanced functionality and personalization, such as remembering your preferences.

5.3 Managing Cookies

You can control and manage cookies through your browser settings. Please note that removing or blocking cookies may impact your user experience and some features of our website may not function properly.

6. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

With healthcare providers: When necessary for your treatment or referral, with your consent
With professional advisors: Such as lawyers, accountants, and insurers where necessary for professional services
With service providers: Such as payment processors, appointment booking systems, and IT support services who assist in operating our business
Legal requirements: When required by law, regulation, or legal process
With your consent: When you have given us explicit permission to share your information

All third-party service providers are required to maintain the confidentiality and security of your personal information.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Secure storage of physical and electronic records
Access controls and password protection
Regular security assessments and updates
Staff training on data protection and confidentiality
Encryption of sensitive data

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Clinical records are retained in accordance with General Chiropractic Council (GCC) guidelines and legal requirements, typically for a minimum of 8 years after your last appointment, or longer if you were a child when treated (until your 25th birthday or 8 years after treatment, whichever is longer).

When we no longer need your information, we securely delete or destroy it in accordance with data protection regulations.

9. Your Rights

Under UK data protection law, you have the following rights regarding your personal information:

Right to access: You can request a copy of the personal information we hold about you
Right to rectification: You can ask us to correct inaccurate or incomplete information
Right to erasure: You can request deletion of your personal information in certain circumstances
Right to restrict processing: You can ask us to limit how we use your information
Right to data portability: You can request your data in a portable format
Right to object: You can object to certain types of processing, including direct marketing
Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time

Please note that some of these rights may be limited where we have an overriding legal obligation or legitimate interest to continue processing your data.

To exercise any of these rights, please contact us at info@wisdom.clinic or 01604 969135.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

We treat children's information with special care. When treating children, we obtain consent from parents or guardians and handle their information in accordance with professional guidelines and data protection regulations.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be indicated by an updated "Last updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Telephone: 0303 123 1113
Website: www.ico.org.uk

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: info@wisdom.clinic
Phone: 01604 969135
Address: Scrivens Yard, Castle Ashby, Northampton NN7 1LF

← Back to Home